Unibet Group plc: AsianLogic Selects Kambi Sports Solutions for Pool Betting

Written by  on April 30, 2015 

The record EUR 14,000 win on Superscore came from a EUR 0.10 bet at odds of 140,000 – 1.

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About Unibet

About AsianLogic

“Providing our Pool Betting products to AsianLogic is an important and exciting milestone in Kambi´s history. We are confident that AsianLogic will benefit from adding our Pool Betting products, not just by completing the Sports Betting experience for their customers, but also because the arrangement will provide AsianLogic with a risk-free income stream”, comments Kristian Nylén, CEO, Kambi Sports Solutions.

Superscore consists of 2-4 matches where the objective is to predict the correct scores in the selected matches. Today, Unibet has more than 5.5 million customers in over 100 countries. Kambi was established as a separate subsidiary of Unibet in the beginning of 2011. The goal for Kambi is to be an independent and preferred partner to larger private operators and to the state lotteries around the world.

Kambi Sports Solutions has signed a two year agreement to deliver its Pool Betting products, Supertoto and Superscore, to the AsianLogic Group. Supertoto14 pays out on 11 or more correctly predicted matches.

Supertoto and Superscore are Kambi’s Pool Betting products, where customers of online bookmakers such as Unibet, Paf, Expekt, Nordicbet and Interwetten create joint pools in order to maximise liquidity. Unibet is one of the largest privately-owned gambling operators in the European market and provides services in 27 languages through www.unibet.com, www.unibet.it and www.maria.com.

Supertoto consists of a number of weekly coupons where the challenge is to predict the correct outcomes in the selected matches. AsianLogic is involved in the development, operation, management and/or marketing of online casinos, online poker, multiplayer P2P and Asian Games, online and land-based Sports Betting, including live videostream casino gaming across the Region. The main weekend coupon, Supertoto14, consists of 14 matches from the top European football leagues. Unibet is a member of the EGBA, European Gaming and Betting Association, RGA, Remote Gambling Association in the UK and is audited and certified by eCOGRA in relation to responsible and fair gaming.

More information about AsianLogic Limited can be found on www.asianlogic.com

More information about Unibet Group plc can be found on www.unibetgroupplc.com

AsianLogic is an active participant in the online and land-based gambling industry with a particular focus on the Asia Pacific markets. The Group was established in 2002 by a number of investment and gambling professionals who recognised the potential of online and interactive gambling in the Asia Pacific Region, and now employs over 400 people in the Region. These bets offer consistently high potential payouts – a single winner won more than EUR 230,000 on 2 October 2010. With AsianLogic joining the pool through Kambi, the network can now expand beyond Europe and into the prosperous Asian market.

“Sports Betting is a key area for AsianLogic. With AsianLogic, the Kambi network expands into the Asian market, giving players the benefit of the combined liquidity of two of the most attractive gaming markets – Asia and Europe

Max Lyons

Max Lyons

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Max Lyons

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